As part of an internal-branding roadshow, Old Mutual communicates its enthusiasm for the value it creates for its stakeholders off of a strategic platform called ‘The Promise’. A promo video was animated and edited by Chris K.
Old Mutual lives a purpose to ‘Do Great Things’. In an effort to unify its workforce by spreading this brand narrative The Promise was an internal brand communication piece developed for their annual roadshow. The aim of the video was to demonstrate the impact Old Mutual had had on a variety of profiles within its wide consumer base.