Contego Protego

Brand Development

Contego Protego provides concealed beacons of emergency that alert nearby protectors and loved ones of their location and movements – giving our community shared vigilance and peace of mind.

Brand Manifesto

The world is meant to be carefree. Envision a space where those that we cherish could live effortlessly. A place that holds grace for every you and every me. The park becomes a garden, the alleyways peaceful passages – connecting the rooms in this house we call our city.

Around every corner and with each new face awaits an opportunity for connection and happy memory. We’re all tethered in this earth-sized playground because it was made for our casual living and spontaneous sharing.
It’s true, freedom in space gives our thoughts freedom’s place. A society liberated from the anxiety of lonely worries turned into a community of shared vigilance.

What an incredible world this would be if we could just be us in this space we call Freedom’s Place. 

Logo Rationale

Our monogram mark combines these symbols into an easily recognisable icon that is proportional and bisectional along a 90 degree cut from the centre to form the ‘C’. Contego means to conceal which is what makes their products unique, having the ‘C’ in our logo reminds our stakeholders of our name and of our unique sell proposition. 

Type : Axis

Axis Font is basically inspired by the geometry of the urban environment and its categorized into sans serif fonts family. While going through the analysis of this typeface you will get an idea about the work dedication for the designer team working on it. Each character features a unique textual arrangement as you can see in images

Type : Century Gothic

A design based on Monotype 20th Century, which was drawn by Sol Hess between 1936 and 1947. Century Gothic maintains the basic design of 20th Century but has an enlarged ‘x’ height and has been modified to ensure satisfactory output from modern digital systems. The design is influenced by the geometric style sans serif faces which were popular during the 1920’s and 30’s. Useful for headlines and general display work and for small quantities of text, particularly in advertising.

Colour Scheme

Colour plays an important role in the Yeelo Studio corporate identity program. The colours below are recommendations for various media. A palette of primary colours has been developed which comprise the “One Voice” colour scheme.

Brands build better business.