Starlight WES
Brand Identity Development
Starlight empowers clients’ electric supply solutions by utilising over 30 years of experience in enlightened electric wholesale innovations. Being established in the electric wholesale industry for over 10 years means we prefer our work to speak for itself and that’s why our brand’s purpose is to enlighten electric supply services.
Brand Manifesto
Being established in the electric wholesale industry for over 10 years means we prefer our work to speak for itself and that’s why our brand’s purpose is to enlighten electric supply services.
Logo Rationale
Our logo combines a monogram and the symbol of a star.
We’re proud of our title and what it means to be a bright
star shedding light on complex electric supply solutions.
Fonts
The designer, Julieta Ulanovsky, initiated The Montserrat Typeface
project at crowd-funding site Kickstarter, trying to raise $5,000. This project
was successfully funded on November 19, 2011. It’s an official Google Font
and can be applied to many digital and print media without the need for
custom builds.
Color Rationale
Blue is often seen as a sign of stability and reliability through long-earned knowledge. Sky blue is the most calming shade of blue that indicates creativity and innovation. Green is a lively color, and it symbolises renewal and growth. The color grey is a timeless and practical color that is often associated with stability and neutrality.
Old Logo
New Logo