Brand Development

 Zarga is a payments platform that allows our users to send, receive and report money transactions effortlessly and securely through the use of our mobile app. This brand manual introduces a proudly South African brand to its dreamers – creating synergy between their power plays through effortless financial transactions.

Brand Manual

Brand Manifesto

We’re making plays, every day is a game of hustle. We bustle and come closer and closer to that finish line. Star players coming together to make every pass and every move a power play. We do it for the little ones, the old ones and each other.

Positioning ourselves to be a little better than yesterday and fighting for just one extra goal. Greatness isn’t a place or possessions, we feel it in even the smallest things that we do.

This is how we gain our power, we play together in this game of life to sacrifice ourselves for the greatness of the community. Together we push the field and together we win because the team’s victory is our victory.

We hold bright smiles while dripping in sweat, we sing when there is no music and we dance even without an audience. This is our power, this is how we play and that makes every day more than okay. 

Logo Rationale

We’re proudly South African but we are also excited about globalisation and our part to help emerging markets all over the world.

The Zarga Logotype combines the idea of a universal currency and a South African born enterprise. The ‘ga’ in Zargo also stands for ‘goes around’ sealing in our promise to customers.

 Type : Acriform Sans

Arciform Sans is a geometric sans serif font with rounds and a light and fluffy feel. Great for print and online, this curvaceous typeface will suit your latest project’s needs.

Type : Nexa Font Family

The Nexa family includes 16 styles & weights – eight uprights with eight italics. It is characterized by excellent legibility in both – web & print design areas, well-finished geometric designs, optimized kerning etc.

Nexa is most suitable for headlines of all sizes, as well as for text blocks that come in both maximum and minimum variations. The font styles are applicable for any type of graphic design in web, print, motion graphics etc and perfect for t-shirts and other items like posters, logos.

Colour Scheme

The Zarga brand has a very unique and catching colour scheme to it. It will dominate any space that it is present due to the orbit blue and striking mustard. The brand colours can be used in reverse depending on the location and occasion.

Brands build better business.